Roshan Melwani,is Manu’s son. He has a business degree from New York University and wants to take the family business forward, with new ideas like the Website, which he has developed extensively, and the Environmental Policy. He pioneered the Green Shirt Bag, a biodegradable alternative, which breaks down harmlessly within 3 years when buried. He took this initiative to the Hong Kong Awards for Environmental Excellence, and Sam’s received a Merit badge for his work on this. He has become a fashion icon in his own right, appearing in Flash On magazine and various other publications, to comment on the future of menswear. He is emerging as a style Guru in Hong Kong, ready to take Sam’s forward into the next generation of great tailoring.